work | xyz

xyz

Brand Identity, Digital

Project Information

BankX is a digital bank in Thailand. The project focused on redefining how the bank is perceived in an increasingly complex financial landscape. In collaboration with KakaoBank, xyz developed a clear brand architecture, a flexible visual identity system, and a custom typeface to ensure a consistent and recognizable brand experience across every financial touchpoint.

Year

2026

Work Scope

Brand Identity Design, Motion Graphics, Brand Identity Guidelines, Custom Typeface Design, UI Design Concepts

Partner

Typeface Design: Dongbin Han
Motion Graphics: Hanbeom Choi

Client

SCBX, KakaoBank

xyz

Brand Identity, Space

Project Information

MINERS is a Taco & Tequila restaurant inspired by the culture of old Mexican miners. xyz led the entire branding process, from brand strategy and verbal identity to visual identity, spatial design, and signage. Inspired by the tradition of miners carrying tacos into the mines and sharing tequila after work, the name combines "MINER" and "MINUS," reflecting both the brand story and its underground location. The visual identity draws from the raw texture of carved stone, extending across the logo, color system, and spatial experience to create a cohesive brand world.

Year

2026

Work Scope

Concept Planning & Naming, Brand Identity, Print Design, Signage Design, Typeface Design

Partner

Print Design: Dongbin Han

Client

Miners

xyz

Campaign, Brand Identity

Project Information

This is a design project for the identity of the Naver Pay 10th Anniversary Media Day Conference. As an extension of the 10th anniversary campaign, the project focused on visually expressing the brand’s technological identity and future vision. Based on the digital structure of 1s and 0s, we translated Naver Pay’s direction into three key concepts: “Next,” “Tech,” and “Dynamic.” These keywords intuitively communicate the ever-evolving and dynamic nature of the service.

Year

2025

Work Scope

Concept Planning & Naming, Campaign Identity, Graphic Design, Motion Graphic, Offline Applications Design

Partner

Title Design: Dongbin Han
Motion Graphic: Minhyung Lee, Hanbeom Choi
Music: Jongha Kang

Client

NAVER Financial

xyz

Campaign, Brand Identity

Project Information

This project focused on developing the visual identity for Npay’s 10th anniversary campaign. Centered around the keyword “Point,” the campaign aimed to go beyond the idea of simple reward points to express the accumulated value and evolution of Npay over the past decade. We translated this concept into a digitally rendered, organic visual language that reflects the diversity and flexibility of Npay. The resulting identity system was applied across a range of media and formats to ensure consistency and visual impact throughout the campaign.

Year

2025

Work Scope

Campaign Identity, Graphic Design, Motion Graphic

Partner

Title Design: Dongbin Han
Motion Graphic: Hanbeom Choi

Client

NAVER Financial

xyz

Graphic Design, Motion Graphic

Project Information

This is a title design and motion graphics project for Naver Shopping’s ‘OPENRUN’ campaign. To visually convey the sense of speed embedded in the keyword ‘OPENRUN,’ we designed the typography to reflect a dynamic rhythm and flow—especially in the letter ‘R’, which was crafted to evoke the motion of a person running forward. The motion graphics were composed to amplify this energy, highlighting residual trails and a sense of propulsion that reinforces the campaign's momentum.

Year

2025

Work Scope

Title Design, Graphic Design, Motion Graphic

Partner

Title Design: Dongbin Han
Motion Graphic: Hanbeom Choi

Client

NAVER Corp.

xyz

Brand Identity, Space

Project Information

Orange House is a private stay designed exclusively for a single group. Carved from a large stone, the space offers a sense of stability through its solid form, while the subtle orange hue revealed in the stone’s cross-section defines the identity of the place. Located in Jangjaeteo Village near Ssangcheon—where Seoraksan Mountain meets the East Sea—Orange House is deeply rooted in its surrounding landscape. We led the entire process, from concept planning and spatial design to brand identity and ongoing brand operations.

Year

2025

Work Scope

Spatial Planning & Design, Brand Identity Design, Brand Management

Partner

Architecture: one-aftr
Furniture: Post Standards
Landscape: 4t
Photography: Jangmi

Client

xyz (Self-Initiated)

xyz

Graphic Design, Motion Graphic

Project Information

This is the key visual design for Naver Plus Store’s ‘App Bonus Rewards’ campaign. To highlight the benefit of extra rewards available only on specific days, we developed a rhythmic and intuitive graphic pattern using repeated point icons. The design captures the delightful moment of adding small bonuses to everyday shopping, amplifying the cheerful and rewarding tone of the campaign.

Year

2025

Work Scope

Graphic Design, Motion Graphic

Partner

Client

NAVER Corp.

xyz

Campaign, Graphic Design

Project Information

This project involved developing the main title design for Naver Plus Store’s loyalty campaign, «단골일수록 플러스(More Visits, More Plus)» The campaign highlights the added benefits for frequent users, emphasizing customer loyalty and continuous engagement.

Year

2025

Work Scope

Title Design, Graphic Design

Partner

Dongbin Han

Client

NAVER Corp.

xyz

Motion Graphic, Digital

Project Information

Motion graphic production for the Naver Plus Store app promotional advertisement.

Year

2025

Work Scope

Graphic Design, Motion Graphic

Partner

Motion Graphic: Minhyung Lee

Client

NAVER Corp.

xyz

Brand Identity, Space

Project Information

SISO Yoga has opened a new studio in Seongnae-dong following its Gaepo location. This project aimed to redefine the yoga studio's brand identity and enhance emotional connections with customers by harmoniously integrating space and experience. We oversaw the entire process, including project management, rebranding, spatial concept planning, and signage design, to bring SISO Yoga’s new vision to life.

Year

2025

Work Scope

Project Managing, Brand Identity Design, Space Strategy, Signage Design

Partner

Interior Design & Construction: studio molae
Photography: Hong Kiwoong
Motion Graphics: Minhyung Lee

Client

SISO Yoga

xyz

Brand Identity, Web

Project Information

The CICO Renewal Project focused on strengthening the brand identity and revamping the website. Through robust visual rebranding, the brand was repositioned to inspire trust, with clear navigation and intuitive UX making product exploration seamless. Additionally, the menu and listings were restructured, and detailed page UI was improved to enhance user convenience and effectively convey the brand story.

Year

2024

Work Scope

Project Managing, Brand Identity Design, Website Design & Development

Partner

Website Development: Jaehan Park

Client

CICO Korea